Market Research

Audience Builder

Research Panel Management

Audience Builder lets you recruit, segment, and manage participants for any research study. Pull from your own CRM contacts, recruit from the built-in panel, manage consent and incentives, and export to any survey or interview tool.

SegmentationPanel recruitmentConsent managementExport

What you get

Everything included in Audience Builder — no add-ons, no hidden limits.

Import from CRM contacts or recruit from the built-in panel

Segment by demographics, firmographics, and behaviour

Consent management with digital signature and audit trail

Incentive tracking: gift cards, credits, and payments

Quota sampling: ensure the right mix per segment

Panel health monitoring: response rate and churn by segment

Export to CSV, or direct sync with survey builder

GDPR and CCPA compliant data handling throughout

Use cases

Who gets the most value from Audience Builder.

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UX Researchers

Recruit the exact user personas you need for usability testing in minutes.

📊

Market Researchers

Build a targeted B2B panel from your CRM for enterprise market studies.

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Product Teams

Survey your actual customers on new features with consent already handled.

How it works

Up and running in minutes.

Define audience

Set demographic, firmographic, and behavioural criteria for your study.

Source participants

Import from CRM or recruit from the panel with built-in consent flows.

Manage consent

Collect digital consent signatures with configurable terms.

Deploy study

Push your audience to surveys, interviews, or external tools.