Market Research

Data Analysis

AI-Powered Research Insights

Data Analysis is the intelligence layer of the research suite. Upload survey responses, interview transcripts, or any structured dataset and AI generates insight summaries, cross-tabulations, and chart-ready visualisations — in minutes, not days.

AI insightsCross-tabulationMixed-methodsChart builder

What you get

Everything included in Data Analysis — no add-ons, no hidden limits.

AI-generated insight narrative from any dataset

Cross-tabulation with statistical significance testing

Sentiment analysis on open-text responses

Thematic coding from qualitative data

Chart builder: bar, line, pie, heatmap, and scatter

Filter slicing: view any metric by any demographic or segment

Side-by-side comparison between cohorts or time periods

Data export to CSV, Excel, and presentation-ready formats

Use cases

Who gets the most value from Data Analysis.

🔬

Research Analysts

Turn 1,000 survey responses into an executive brief in 30 minutes.

📊

Product Managers

Slice feature feedback by user persona to prioritise your roadmap.

🏢

Consultants & Agencies

Deliver client research reports faster with AI-generated insight summaries.

How it works

Up and running in minutes.

Import data

Upload survey results, interview transcripts, or connect from the Research suite.

Run analysis

AI generates cross-tabs, sentiment scores, and theme summaries automatically.

Build charts

Use the chart builder to create visualisations for your specific questions.

Export

Send findings to the Research Reports module for a polished deliverable.