Relationship Intelligence

Unlock your AURA

Advanced Unified Relationship Analytics

Don't just find contacts—understand them. AURA scores relationship strength, detects buying intent, and reveals the optimal path to every prospect.

The Intelligence Layer

Beyond contact data

AURA transforms raw prospect data into actionable relationship intelligence. Know who to contact, when to reach out, and what to say.

Relationship Scores

Quantify your team's connection strength with every prospect. See who has the warmest path in and leverage existing relationships.

Intent Detection

Track buying signals across the web. Know when prospects research solutions, visit pricing pages, or engage with competitor content.

Executive Profiles

Deep-dive bios, personality insights, communication style preferences, and recommended talking points for key decision makers.

The AURA Score

Every contact receives a dynamic score from 0-100 based on multiple relationship factors. Higher scores mean higher conversion probability.

30%

Connection Strength

Shared connections, previous interactions, mutual contacts

25%

Engagement Level

Email opens, link clicks, website visits, content downloads

25%

Buying Intent

Research activity, competitor comparisons, pricing inquiries

20%

ICP Match

Role fit, company size, industry, budget alignment

Sarah Chen

VP Engineering @ TechFlow

94
Connection StrengthHigh
Engagement LevelVery High
Buying IntentStrong
ICP MatchPerfect
AURA Insight

Sarah changed jobs from VP Engineering to CTO. Recommend reaching out via email with a warm introduction.

Real-time intent signals

Know exactly when prospects are in-market and ready to buy.

High Intent

Website Visits

Track when prospects visit your site and which pages they view.

Budget Signal

Funding Events

Get notified when target companies raise new funding rounds.

Timing Signal

Job Changes

Know when contacts move to new companies or get promoted.

Trigger Event

Tech Stack Changes

Detect when companies adopt or remove technologies you compete with.

Pipeline Impact Dashboard

Meetings from High AURA

127

+34% vs avg

Conversion Rate

23.4%

+12% vs avg

Avg Deal Size

$47,200

+28% vs avg

AURA-Attributed Revenue

$2.1M

Measure relationship ROI

See exactly how AURA intelligence impacts your bottom line. Track conversion rates, deal sizes, and revenue attributed to high-scoring prospects.

  • Compare conversion rates by AURA score tier
  • Track time-to-close for AURA-prioritized leads
  • Measure revenue impact of intent signals
  • Optimize outreach timing based on engagement patterns

Unlock your AURA today

Stop guessing. Start selling to prospects who are ready to buy.