Market Research

AI Interviews

Automated Qualitative Research at Scale

AI Interviews lets you conduct qualitative research at quantitative scale. An AI interviewer follows your discussion guide, probes for depth, adapts to each respondent's answers, and automatically transcribes, themes, and summarises the findings.

AI moderationThematic analysisSentiment scoringAt scale

What you get

Everything included in AI Interviews — no add-ons, no hidden limits.

AI interviewer follows your customisable discussion guide
Dynamic probing: AI asks follow-up questions based on each response
Adapts conversation depth to time available and respondent engagement
Automatic transcription with speaker labels
Thematic analysis: AI surfaces key themes across all interviews
Sentiment scoring per response and per theme
Quote extraction for use in reports and presentations
Simultaneous interview capacity with no additional cost

Use cases

Who gets the most value from AI Interviews.

💡

Product Discovery

Interview 200 users in the time it would take to manually conduct 10.

🌍

Global Research

Run multilingual interview studies without hiring local moderators.

📊

Customer Insights

Understand why customers churned or upgraded at scale.

How it works

Up and running in minutes.

01

Write guide

Create your discussion guide with questions, probes, and timing guidelines.

02

Recruit participants

Use Audience Builder or send a link to your own list.

03

Interviews run

AI moderates each interview simultaneously — you don't have to be there.

04

Review insights

Browse themes, quotes, and sentiment across all respondents.

100x
More interviews per study
vs. human moderation
Auto
Thematic analysis
from raw transcripts

Ready to use AI Interviews?

One plan. All 40+ modules including AI Interviews. Starting at £150/month.