TAM Builder Total Addressable Market
Stop guessing how big your market is. The TAM Builder uses the 700M+ profile database and real company data to let you build, size, and segment your total addressable market — then track how much of it you've covered and where the whitespace is.
ICP modelling Market sizing Coverage tracking Whitespace
What you get Everything included in TAM Builder — no add-ons, no hidden limits.
Build ICP definitions with 50+ firmographic and technographic filters See exact profile counts for any ICP configuration in real time Layer multiple segments to model your full addressable market Track what percentage of your TAM has been contacted Identify whitespace — accounts that match your ICP but have never been touched Export any segment directly into a Campaign or Sania Autopilot run Measure TAM coverage by team, territory, or time period Historical snapshots to track market growth over time Use cases Who gets the most value from TAM Builder.
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RevOps & Strategy Present data-backed market size estimates to leadership and investors.
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Sales Leadership Assign territories based on TAM coverage data, not gut feel.
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Marketing Teams Build and size audience segments for paid campaigns with real data.
How it works Up and running in minutes.
01
Define ICP Set firmographic, technographic, and behavioural filters for your ideal customer.
02
Size the market Instantly see how many matching companies and contacts exist in the database.
03
Segment Layer sub-segments by region, vertical, or company stage for granular planning.
04
Track coverage See what percentage of each segment has been contacted or won.
700M+
Profiles in database
Real-time
Market sizing updates
Ready to use TAM Builder? One plan. All 40+ modules including TAM Builder. Starting at £150/month.
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