Sales & Outreach

ABM

Account-Based Marketing

ABM in Imperius AI aligns your sales and marketing teams around a shared list of high-value target accounts. Every touchpoint — from email campaigns to LinkedIn ads to direct outreach — is coordinated across the buying committee and measured in one place.

Account targetingMulti-stakeholderSales-marketing alignmentAttribution

What you get

Everything included in ABM — no add-ons, no hidden limits.

Build and manage named target account lists with full firmographic data

Map buying committees — identify all stakeholders at target accounts

Coordinate sales outreach and marketing campaigns at the account level

Track engagement across all contacts at each account

ABM-specific analytics: account engagement score, pipeline influenced

Intent data integration to prioritise accounts showing active buying signals

Personalised content and landing pages per account with dynamic variables

Account-level attribution connecting marketing activity to won revenue

Use cases

Who gets the most value from ABM.

🏢

Enterprise Sales Teams

Orchestrate complex, multi-stakeholder deals at your top 50 target accounts.

📣

B2B Marketers

Run programmatic ABM campaigns that sales can see and act on in real time.

🤝

Sales-Marketing Alignment

Eliminate the "marketing sent them something weird" problem with shared visibility.

How it works

Up and running in minutes.

Build account list

Define your Tier 1-3 accounts from your TAM or import an existing list.

Map stakeholders

Identify all contacts at each account and assign outreach owners.

Launch plays

Coordinate email, ads, and direct outreach across every stakeholder simultaneously.

Measure impact

Track account engagement scores and pipeline influenced by ABM activity.

ABM