Sales & Outreach

AURA Scoring

Relationship Intelligence

AURA Scoring is Advanced Unified Relationship Analytics — it analyses every data point across your pipeline to score prospects and accounts on intent, relationship strength, and buying readiness. Intent signals from email engagement, website visits, and external data; executive relationship mapping; buying committee identification; and ROI-based prioritisation — all so your team always knows who to call next. Enterprise-ready with audit trails and role-based visibility.

Intent detectionRelationship scoringExecutive mappingBuying signals

What you get

Everything included in AURA Scoring — no add-ons, no hidden limits.

Intent signal detection from email engagement, website visits, and external data sources

Executive relationship mapping — identify champions and blockers at every account

Buying committee identification with stakeholder influence scoring

ROI and engagement scoring to prioritise high-value, ready-to-buy prospects

Real-time score updates as new activity and signals arrive

Integration with Revenue Engine — scores surface in pipeline and contact views

Sania uses AURA scores to personalise outreach and prioritise follow-up

Audit trails and role-based access for enterprise compliance

Use cases

Who gets the most value from AURA Scoring.

🎯

Sales Reps

See which deals are hot and which need attention — prioritise your day by score.

📊

Sales Leadership

Forecast based on intent data, not just stage — improve pipeline predictability.

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Sania Autopilot

Sania reads AURA scores and adapts messaging and timing for each prospect automatically.

How it works

Up and running in minutes.

Connect sources

AURA ingests email, meetings, CRM activity, and external intent signals automatically.

Scores computed

Every contact and account receives an intent and relationship score in real time.

View in pipeline

Scores surface in Revenue Engine, contact views, and Sania workflows.

Act on signals

Prioritise high-intent prospects; let Sania handle nurture for lower scores.